Privacy Policy

1.Introduction

LeadsFortress provides customer acquisition services for home service businesses, including local visibility, reputation, lead capture and follow-up systems. This Privacy Policy applies to our websites, forms, assessments such as the Growth Score, and the services we provide to our clients.

By using our websites or services, you agree to the practices described in this Policy. If you do not agree, please do not use our websites or services. We may provide additional or more specific privacy notices at the point where we collect information, and those notices control if they conflict with this Policy.

2.Information We Collect

Information you provide to us

We collect information you give us directly, including when you complete the Growth Score, submit an application, book a call, or become a client. This may include:

• Contact and business details such as your name, business name, email address, phone number, website, city and service area.
• Assessment inputs you provide through the Growth Score, such as approximate lead volume and average job value, used to estimate your results.
• Onboarding and service information, which for clients may include access to your Google Business Profile, advertising accounts, existing review data, business registration or tax identification details, messaging registration information, advertising budget, and website or brand content.
• Any other information you choose to send us through forms, email, chat, or calls.

Information we collect automatically

When you visit our websites, we and our providers may automatically collect device and usage information such as your IP address, browser type, pages viewed, referring pages, and interactions with our forms and tools. We collect this through cookies and similar technologies described below.

Information from third parties

We may receive information about your business from public sources and platforms, such as public business listings, mapping and search platforms, and advertising platforms, in order to provide and improve our services.

3.How We Use Your Information

We use the information we collect to:

• Provide the Growth Score, generate your Growth Blueprint, and estimate your potential results.
• Respond to your inquiries, review applications, and communicate with you about our services.
• Deliver, operate, maintain and improve our services for clients.
• Send you service messages, updates, and, where permitted, marketing communications you can opt out of at any time.
• Personalize your experience and measure the performance of our websites and campaigns.
• Protect our services, prevent fraud and abuse, and comply with legal obligations.

4.How We Share Your Information

We do not sell your personal information for money. We share information only as described here:

• Service providers. We use trusted third-party providers to operate our business, such as customer relationship and automation platforms, email and text message delivery, website hosting, analytics, and payment processing. These providers may access your information only to perform services for us and are required to protect it.
• Legal and safety. We may disclose information where required by law, to respond to legal process, or to protect the rights, property or safety of LeadsFortress, our clients, or others.
• Business transfers. If we are involved in a merger, acquisition, financing or sale of assets, your information may be transferred as part of that transaction, subject to this Policy.
• With your direction or consent. We share information when you ask us to, or when you otherwise consent.

Some privacy laws define "sale" and "sharing" broadly to include certain uses of cookies and advertising technologies. Where those definitions apply, you can exercise the choices described in the sections below.

5.SMS and Text Messaging

If you provide your mobile number and agree to receive text messages, we may send you service and, where you have consented, marketing text messages.

• Consent. We obtain your express consent before sending marketing text messages, and consent is never a condition of purchasing any product or service.
• Message types and frequency. Messages may include appointment and service updates, responses to your requests, and, where consented, offers. Message frequency varies.
• Opt out. You can opt out at any time by replying STOP to any message, or by contacting us. We honor opt-out requests made through any reasonable method.
• Help. Reply HELP for assistance or contact us at hello@leadsfortress.com.
• Rates. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

6.Email Communications

We may send you service emails related to your inquiry or account, and, where permitted, marketing emails. Every marketing email includes an unsubscribe link. You can opt out of marketing emails at any time using that link or by contacting us. We may still send you non-marketing service messages related to your account or requests.

7.Cookies and Tracking

We use cookies and similar technologies to operate our websites, remember your preferences, measure performance, and support marketing. You can control cookies through your browser settings, though disabling some cookies may affect how our websites function.

Where required by law, we honor recognized browser-based opt-out preference signals, including the Global Privacy Control, as a request to opt out of the sale or sharing of personal information and targeted advertising for that browser or device.

8.Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• The right to know or access the personal information we hold about you.
• The right to correct inaccurate personal information.
• The right to delete your personal information.
• The right to obtain a portable copy of your personal information.
• The right to opt out of the sale or sharing of personal information and of targeted advertising.
• The right to limit the use of sensitive personal information, where applicable.
• The right to appeal a decision we make about your request, where applicable.
• The right not to receive discriminatory treatment for exercising your rights.

To exercise any of these rights, email us at hello@leadsfortress.com with the details of your request. We will verify your request before acting on it, and we may ask for information to confirm your identity. You may use an authorized agent to submit a request on your behalf where the law allows, and we may require proof of authorization. The specific rights available to you and our response times depend on the laws of your state.

9.California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended, gives you the rights described above, including the right to know, delete, correct, and opt out of the sale or sharing of your personal information, and to limit the use of sensitive personal information.

In the past twelve months, we may have collected the categories of personal information described in the "Information We Collect" section, including identifiers, contact and commercial information, internet and device activity, and inferences. We collect this information for the business purposes described in this Policy.

We do not sell personal information for money. To opt out of any sharing that qualifies as a "sale" or "sharing" under California law, email us at hello@leadsfortress.com or use a recognized opt-out preference signal such as the Global Privacy Control. We will not discriminate against you for exercising your rights.

10.Data Retention

We keep personal information for as long as needed to provide our services, maintain our client relationships, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

11.Data Security

We use reasonable administrative, technical and organizational measures designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping any account credentials you share with us confidential.

12.Children's Privacy

Our websites and services are intended for businesses and for individuals who are at least 18 years old. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.

13.Third-Party Websites

Our websites may link to third-party websites and services that we do not control. This Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

14.Where Your Data Is Handled

We are based in the United States and process information in the United States. If you access our services from outside the United States, you understand that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.

15.Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. If we make material changes, we will provide additional notice where required by law. Your continued use of our websites or services after an update means you accept the revised Policy.

16.Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us: