Terms of Service

1.Agreement to These Terms

By accessing our websites, requesting a Growth Score, submitting an application, or using our services, you agree to be bound by these Terms and by our Privacy Policy. If you are using our services on behalf of a business, you represent that you have authority to bind that business, and "you" refers to both you and that business.

If a separate written service agreement or order form is signed between you and Company, that agreement controls where it conflicts with these Terms.

2.Definitions

• Services means our websites, the Growth Score assessment, the Growth Blueprint, the LeadsFortress System and its engines, dashboards, and any related products or services we provide.
• Client means a business that engages Company to provide the Services under an order form or service agreement.
• Founder Partner means an early Client accepted into our limited Founder Partner program on the terms described at the time of enrollment.
• Order Form means the proposal, checkout, or written agreement that sets out the scope and fees for your engagement.

3.The Services

Company provides customer acquisition services for home service businesses. This includes the Growth Score, which produces an estimated assessment and Growth Blueprint based on the information you provide, and the LeadsFortress System, which combines visibility, reputation, lead capture, follow-up and related work into a managed service reported through a dashboard.

The Growth Score and Growth Blueprint are estimates for informational purposes only. They are based on the inputs you provide and general assumptions, and they are not a promise, projection, or guarantee of any specific result.

We may add, change, or discontinue features of the Services at any time. Where a change materially reduces the Services provided to an active Client, we will use reasonable efforts to give notice.

4.Eligibility

You must be at least 18 years old and using the Services for business purposes. The Services are intended for businesses, not for personal, family or household use.

5.Accounts, Access and Credentials

To deliver the Services, you may grant us access to accounts and platforms you control, such as your business profile, advertising accounts, and website. You are responsible for the accuracy of the access you provide and for maintaining the confidentiality of any credentials. You authorize us to act on your behalf within the scope of the Services using the access you grant, and you may revoke that access at any time, understanding that doing so may prevent us from delivering the Services.

6.Client Responsibilities

To get results, you agree to cooperate with us and to provide, in a timely manner, the information and access the Services require. Depending on your engagement this may include:

• Accurate business information and access to your business profile and relevant accounts.
• Existing review data, business registration or tax identification details, and any messaging registration information needed to operate compliant campaigns.
• An advertising budget where paid advertising is part of your engagement, paid directly to the relevant platform unless otherwise agreed.
• Website, brand and content assets, and timely feedback and approvals.

You are responsible for your own business and its compliance with all laws that apply to it, including any messages, offers, or advertising directed to your own customers. Where the Services help you communicate with your customers, you are the sender of those communications and are responsible for obtaining any required consents and for honoring opt-outs. Delays or failures to provide what the Services require may affect timelines and results, and do not relieve you of your payment obligations.

7.Fees and Payment

Fees for the Services are set out in your Order Form. By accepting an Order Form or submitting payment, you agree to the fees, billing frequency and payment terms stated there.

• Any deposit is applied toward your first invoice. Unless your Order Form states otherwise, recurring fees begin when your system is live.
• Recurring fees are billed in advance for each billing period and continue until the engagement is canceled in accordance with these Terms or your Order Form.
• You authorize us and our payment processor to charge your payment method for all amounts due. You are responsible for keeping your payment information current.
• Late or failed payments may result in suspension of the Services. You are responsible for any taxes that apply to your purchase, other than taxes on our income.
• You agree not to initiate chargebacks for amounts properly owed. If you dispute a charge, contact us first so we can work to resolve it.

8.Cancellation and Refunds

You may cancel your engagement as described in your Order Form. Unless your Order Form states otherwise, engagements continue on a recurring basis until canceled, and cancellation takes effect at the end of the current billing period.

Except where required by law or stated in your Order Form, fees paid are non-refundable, and deposits are non-refundable once work has begun, because they reserve capacity and start setup. Cancellation does not entitle you to a refund of fees for Services already performed.

9.Third-Party Platforms and Tools

The Services rely on third-party platforms and tools, including search, mapping, advertising, and communications platforms. We do not control these third parties, their availability, policies, algorithms, or pricing, and we are not responsible for their acts or omissions. Your use of the Services is also subject to the terms and policies of those third parties, and changes they make may affect the Services and your results.

10.Intellectual Property

Company owns all rights in the Services, including the LeadsFortress System, our software, processes, methods, templates, content, and branding, and all related intellectual property. We grant you a limited, non-exclusive, non-transferable right to use the Services during your engagement solely for your internal business purposes. You may not copy, resell, reverse engineer, or create derivative works from the Services, or use our branding, except as we expressly permit.

You retain ownership of the business content and data you provide. You grant us a license to use that content and data as needed to provide the Services.

11.Client Content and Case Study License

Unless you tell us otherwise in writing, you grant Company a non-exclusive, royalty-free license to use your business name, logo, and non-confidential results and metrics from your engagement in our portfolio, case studies, and marketing. If you do not want to be featured, email us at hello@leadsfortress.com and we will honor your request on a going-forward basis.

12.Reviews and Reputation

Where your engagement includes reputation and review services, you authorize us to help request and manage reviews on your behalf. You are responsible for ensuring that any testimonials and reviews are genuine and comply with the policies of the relevant platforms and with applicable law, including rules on endorsements and testimonials. We do not create fake reviews and we do not guarantee that any particular review will be posted or will remain published, as that is controlled by third-party platforms and reviewers.

13.Communications Consent

By providing your contact information, you agree that we may contact you by email, phone, and, where you have consented, text message, about your inquiry, application, and engagement. Consent to marketing messages is never a condition of purchase, and you can opt out of marketing communications at any time as described in our Privacy Policy. This section covers our communications with you and is separate from your own obligations to your customers.

14.No Guarantee of Results

Any estimates, examples, or past results we share, including in the Growth Score, the Growth Blueprint, or case studies, are illustrative and are not promises or projections of your results. Your results may vary.

15.Disclaimers

The Services are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, Company disclaims all warranties, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Services will be uninterrupted, error free, or that they will achieve any particular result.

16.Limitation of Liability

To the fullest extent permitted by law, Company and its owners, employees and contractors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any lost profits, lost revenue, lost data, or loss of goodwill, arising out of or relating to the Services, even if we have been advised of the possibility of such damages.

To the fullest extent permitted by law, our total liability for all claims arising out of or relating to the Services will not exceed the amount you paid to us for the Services in the three months immediately before the event giving rise to the claim.

17.Indemnification

You agree to indemnify and hold harmless Company and its owners, employees and contractors from and against any claims, damages, liabilities, costs and expenses, including reasonable attorneys' fees, arising out of or relating to your business, your content, your communications with your own customers, your use of the Services, or your violation of these Terms or of any law or third-party rights.

18.Confidentiality

Each party may receive confidential information from the other. Each party agrees to protect the other party's confidential information, to use it only to perform under these Terms, and not to disclose it to third parties except to service providers who need it and are bound by similar obligations, or as required by law.

19.Term, Suspension and Termination

These Terms apply while you use the Services. We may suspend or terminate your access to the Services, with or without notice, if you breach these Terms, fail to pay, or use the Services in a way that creates risk or legal exposure for us or others. On termination, your right to use the Services ends, and any provisions that by their nature should survive, including payment obligations, intellectual property, disclaimers, limitation of liability, and indemnification, will survive.

20.Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of California, without regard to its conflict of laws rules. Before filing any claim, you agree to first contact us at hello@leadsfortress.com and to work in good faith to resolve the dispute informally for at least thirty days.

Any dispute that is not resolved informally will be subject to the exclusive jurisdiction of the state and federal courts located in Santa Clara County, California, and you consent to venue and personal jurisdiction there. To the extent permitted by law, you and Company agree that any dispute will be brought only in an individual capacity, and not as a plaintiff or class member in any class or representative action.

21.Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the "Last updated" date above, and material changes will take effect as described in the notice we provide or, if none is required, when posted. Your continued use of the Services after an update means you accept the revised Terms.

22.General

• Entire agreement. These Terms, together with any Order Form and our Privacy Policy, are the entire agreement between you and Company regarding the Services.
• Severability. If any provision is found unenforceable, the rest of the Terms remain in effect.
• Waiver. Our failure to enforce any provision is not a waiver of it.
• Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.
• Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control.
• Notices. We may provide notices to you by email or through the Services. You may send notices to us at hello@leadsfortress.com.

23.Contact Us

Questions about these Terms can be sent to: