The Customer Acquisition OS
for Home Service Businesses
Stop buying more leads. Build a system that gets you found, builds trust, captures every enquiry, and turns more local prospects into paying customers.
Free 3-minute assessment. No call, no credit card. Your full Growth Blueprint included.
You're losing customers without even knowing it
Most home service businesses don't have a leads problem. They have a leak problem, in five different places at once.
Calls going unanswered
Every missed call is a job that quietly goes to the next name on Google. Most owners never even see it happen.
Invisible on Google Maps
Your competitors show up first even though your work is better. You're missing from the searches that matter most.
Reviews stuck in neutral
Happy customers don't leave reviews on their own. The one unhappy one does. Your rating tells the wrong story.
Leads going cold
Enquiries come in, then sit. No follow-up, no nurture, no second touch. They buy from whoever answers first.
What's your Growth Score?
In 3 minutes, our free assessment measures the five engines that drive local customer acquisition, and shows you which one is quietly dragging the others down.
Five Growth Engines, one customer journey
Every engine covers one stage of how a local customer finds, chooses and stays with you. Together, they're your acquisition system running end to end.
Own the searches that matter
Google Business Profile optimisation, Maps ranking, local SEO and Local Service Ads, everything that decides whether you show up when someone searches your trade near them.
See Full Visibility Engine Details →A storefront that converts
Whether that means building your website from scratch, redesigning an old one, or optimising a good one to convert better, the engine adapts to where you're starting from.
See Presence Engine Demo Sites →See Full Presence Engine Details →Become the obvious choice
Automated review generation, reputation management and social proof, working after every job without you chasing it.
See Full Trust Engine Details →Never lose the enquiry
Missed call text-back, website chat, forms and booking, capturing every enquiry the moment it happens, so nobody reaches out and hears nothing back.
See Full Capture Engine Details →Leads worked on autopilot
CRM, automated email and SMS follow-up, review requests and reactivation campaigns, turning enquiries into customers and customers into repeat ones.
See Full Follow-Up Engine Details →The System adapts to your business
Not every business needs every implementation. Your Growth Score tells us which engines need building, which need strengthening, and which are already performing. If an engine is already in great shape, we build on it rather than replace it, and put that implementation time where your score says it's actually needed.
Three steps. One complete growth system.
Growth Score
We analyse your business across the 5 Growth Engines to uncover your strengths, weaknesses, and biggest opportunities. Free, 3 minutes, no call.
Growth Blueprint
A personalised roadmap built from your assessment: what to fix, what to prioritise, and your 90-day plan. We review every Blueprint to confirm the System can actually move your numbers.
LeadsFortress System
Approved Founder Partners get their Blueprint implemented across all five engines over 30 days, with everything reporting into one dashboard and a single point of contact.
One system. Everything included.
No tiers, no add-ons to decode, no per-engine billing. Every engine works together as one system, and the first ten businesses join as Founder Partners.
LeadsFortress System
- ✓Presence Engine: website built, hosted and maintained
- ✓Visibility Engine: GBP, Maps ranking, local SEO and LSA
- ✓Trust Engine: automated review generation and reputation
- ✓Capture Engine: missed call text-back, chat, forms, booking
- ✓Follow-Up Engine: CRM, email and SMS automation, reactivation
- ✓Dedicated dashboard: your leads, follow-up and one point of contact, all in one place
Not sure it's for you yet? Run the free Growth Score first, it'll tell you exactly what needs fixing, whether you work with us or not.
Who the System is built for, and who it isn't
We review every application, so it's only fair you know what we're checking for before you apply.
✅ The System is for you if
- You run a local service business, plumbing, roofing, HVAC, electrical, landscaping, remodelling, dental, where the phone and Google Maps are where your customers come from
- You're a US-based business, A2P SMS registration is part of onboarding, and we guide you through it
- You're established enough to handle more work, the System fills pipelines, it doesn't build crews
- You want it done for you, not another dashboard to learn or a course to finish
- You can commit to a system for 90 days, engines compound, they don't spike overnight
🚫 It's not for you if
- You sell products or software, not local services. E-commerce brands, SaaS, online stores, info products, if your customer isn't searching for someone nearby, the engines have nothing to work with
- You're pre-revenue, or couldn't take on more jobs if they came in, more leads into a business that can't serve them just burns the leads
- You want to buy one piece, just reviews, just a website, we don't sell the engines separately, and that's deliberate
- You're looking for a quick ranking trick before month one is even done, we build systems, not spikes
This is the exact list we check every application against. If you're on the wrong side of it, we'll tell you straight, that's what the review is for. And we only take on businesses we'd be proud to put our name behind.
We Specialise by Trade.
The five engines are the same. How they're built, the language, the leaks, the demos, is tuned to your trade. We're rolling out one industry at a time, and doing each one properly.
Don't see your trade yet? Run your Growth Score anyway, the five engines work for any home service business, and we'll tell you where you stand.
Questions we get asked a lot
When does billing actually start?
▾What does being a Founder Partner mean?
▾Can I buy just one engine, like reviews or the website?
▾What if I already have a website, or already get good reviews?
▾How quickly will I see results?
▾Do I need to already have a Google Business Profile?
▾Is the review generation compliant with Google's policies?
▾Do I need to sign a long-term contract?
▾What happens to my website if I cancel?
▾What do I need to get started?
▾What types of businesses do you work with?
▾Become a Founder Partner
We're accepting just 10 Founder Partners. Start with your complimentary Growth Score and personalised Growth Blueprint to uncover the biggest opportunities in your customer acquisition system.
If we're the right fit, you'll get a personal audit walking through exactly how the system works for your business.
Get My Complimentary Growth Score →