Everyone on this page of results wants to be picked, us included. So here is the scorecard we would want a contractor to hold us to, along with the answers that should end the conversation.
An electrician marketing agency runs the work that produces enquiries: your Google Business Profile, website, reviews, paid ads and follow-up. The useful question is not what they do but what they are accountable for. Some agencies are measured on rankings and traffic. Very few agree to be measured on booked jobs.
The short version
Ask what you keep if you leave, what they are measured on, and who actually does the work. Three questions, and they eliminate most of the market before you get to price.
Take this to any agency on this page, us included. The wrong answers are more informative than the right ones.
| Ask | A good answer sounds like | Walk away if |
|---|---|---|
| Who owns the accounts, data and assets? | Domain, website, Google Business Profile, ad accounts, CRM data and tracking numbers, all registered in your name from day one | Anything is "ours", sits in their account, or transfers for a fee |
| What are you measured on? | Booked jobs, or at minimum tracked calls | Rankings, impressions or "visibility" |
| Who does the actual work? | A named person you can reach | You cannot get a name |
| Show me a contractor result | Real numbers, real timeframe, checkable | Percentages with no baseline |
| What happens in month one? | A specific list with dates | "Onboarding and strategy" |
| How do you track a call to a job? | Call tracking into a CRM you can see | They do not, or you never see it |
| What is the contract term? | Short, or a clear reason why not | Twelve months with no exit |
| What would make you fire me as a client? | A straight answer | Nothing, they will take anyone |
Ask question one five different ways
Who owns the Google Ads account? Who owns the website and landing pages? Who owns the CRM and the customer data in it? Who owns the call tracking numbers? And what disappears the day the contract ends?
If you stop paying an agency, your business should not disappear with them.
The last one is the most revealing. An agency with no idea who they are bad for has not thought about who they are good for either.
It would be cheap to publish a scorecard and then not sit the exam.
Everything, in your name from day one. Stop tomorrow and you keep the lot.
Booked jobs where tracking proves it. Never rankings.
One named person, not a rotating account team, and you will know exactly who before paying anything. It is a small operation, which is a real trade-off. How we work →
36% to 92% visibility in 45 days. Not an electrician, and we say so. Full breakdown →
Audit, profile rebuild, reviews, call capture. Dated, and you see the list first.
Call tracking into a CRM you have a login for. Otherwise it is a report, not tracking.
No twelve-month lock. Built to make leaving pointless rather than difficult.
Anyone needing leads this week, wanting one engine alone, or shopping purely on price.
More enquiries into an unanswered phone raises the cost of every lost job. Fix the answering first. It is cheaper and it is often the whole problem.
Then you have a pricing question, not a marketing one. Raising rates is free and immediate. Marketing spend to fill a full diary is a strange way to buy a pay rise.
Do that for a month first. It costs nothing, it moves the map pack, and it tells you whether the problem was ever visibility.
We would rather tell you this now than take a retainer for six months and have you conclude that marketing does not work for electricians.
Not a client result. Something that happened on our own site, and the reason question one exists.
One of our own pages carried a hardcoded noindex tag that overrode the SEO plugin setting. It sat invisible to search for weeks while the plugin reported everything was fine.
Source: LeadsFortress.com, Google Search Console, July to August 2026.
Nobody was hiding it. The setting simply lived somewhere the reporting never looked, and the report kept saying everything was fine.
That is the argument for access over reporting. If you can log in and see the profile, the site and the call data yourself, a problem like that surfaces in a week. If all you get is a monthly PDF, it can run for a year.
The Growth Score checks all five engines against your business and estimates what each gap costs per month. Bring the result to any agency on this page and the eight questions get much easier to answer.
Get My Complimentary Growth Score →